Customer story

Integrated Stytch’s Email Magic Links and saw a 35% increase in users

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Standard Metrics logo

Products used

Key takeaways

  • Time to value: One engineer was able to independently stand up Stytch in one day
    • Within just a few months, upwards of 35% of users are logging in through Stytch, many of whom didn’t have access due to a lack of Google or Microsoft account
  • Developer experience: Stytch’s clear documentation and SDK were difference makers in their decision making process
  • Uptime: Stytch has been a reliable sign up and login provider for Standard Metrics thus far. This is in part due to Stytch’s built-in support of failover redundancy across multiple providers, ensuring low latency and high deliverability.

Standard Metrics is an automated data platform that enables financial transparency between startups and investors. With Stytch, Standard Metrics enables their customers to reach a broader range of their investor constituents, resulting in more end users on the Standard Metrics platform.


When Standard Metrics initially launched, the only way an end user could log in was through a Google or Microsoft OAuth flow. This made sense as a starting point as their first clients just supported those platforms. But as the popularity of their product grew, they came up against companies who either didn’t utilize Google or Microsoft login, or just weren’t comfortable with a password-based option. Because of this, there were important investors who simply could not log into Standard Metrics. This not only negatively affected Standard Metrics, since it limited who could access their platform, but it also frustrated Standard Metrics’s customers, as they had to maintain a separate flow to disseminate information to investors who couldn’t access Standard Metrics.

Standard Metrics quickly realized that they needed a secure, yet expansive, user authentication method that still relies on email as the primary factor while also emulating the passwordless experience that already existed with their existing OAuth flows.


After reviewing the available options in the market and deciding whether they should build a solution in-house or go with another provider, the Standard Metrics team ultimately decided to partner with Stytch to build out their ideal flow. The primary consideration point for them was the opportunity cost of their developers’ time, and Stytch enabled them to have very fast time to value. Additionally, implementing user authentication poorly has large downside risk and Standard Metrics could risk serious reputational harm. Finally, the team chose Stytch over other vendors because of Stytch’s intuitive documentation and focus on the overall developer experience.

The full implementation took less than a day.

The existing Standard Metrics user authentication flow was not something the team was super happy with, but they couldn’t afford to shut it off entirely to do a complete revamp without affecting their user base. With Stytch and the flexibility of their components and APIs however, Standard Metrics was able to have the best of both worlds.

By using Stytch’s React components and APIs, instead of ripping and replacing their existing flow, Standard Metrics was able to simply append a passwordless email authentication experience on top of what was already there. And because Stytch has an endpoint that enables customers to log in or create a user, Standard Metrics was able to modify both their Log In and Sign Up flows.

This let the Standard Metrics keep a user authentication flow in place while they built out a brand new onboarding flow that is just using the SDK to send out magic links, which will go live by the end of October 2021. Stytch’s products gave the Standard Metrics team the ultimate level of optionality and let them build what they needed, when they needed, all without disrupting their end users and letting them maintain control over their user experience.


With Email Magic Links, Standard Metrics is no longer limited to only end users with a Google or Microsoft account, and they are able to expand access to its platform to anyone with an email address while still upholding their strong security. Anecdotally, the team found that end users tend to like using the magic links to login, and they were surprised at how many people gravitated towards that option despite not actively nudging end users towards it.

As of today, after having Stytch live for just a few months, Standard Metrics is seeing upwards of 35% of end users logging in through Stytch. Most importantly, Stytch has been a reliable partner for Standard Metrics and user authentication has not been something that their engineering team has needed to spend a lot of time on.

“The Stytch integration was seamless. Their team provided excellent support and thought deeply through the edge cases so that we don’t have to worry and can focus on building our own product.”

Caelean Barnes, Founding Engineer

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